Great Plains Laboratory, a family-owned Midwest lab, was purchased by an equity firm and given one year to transform into an international contender. This required a rebrand, a new website, new messaging, new product packaging, and a new social media presence.
I created the marketing plan and content strategy, which helped transition the brand. Also, I redirected the social media channels to the new corporate handles and produced the announcement video and emails to introduce the new brand globally.
Results
- Increased email engagement by 5% taking it from 30 to 35% in less than a year.
- Increased blog traffic by 20% by making content consumer- as well a clinician-friendly.
- Increased social media engagement by 38% organically.